Last week, it was Emirates Islamic Bank sales and promotion campaign week. We changed our plan totally; our ideas were to have posters, pop up, record video with the bank and radio advertisement. We got the permission for the pop up and radio advertisement from the Student Services Affairs and we talked to Hanas from the IT department and we went to see Vahithudeen (Audio Visual Technician) about the radio advertisement. In addition, we discussed with Fatema about recording video in Emirates Islamic Bank about how to deposit and withdrawal. Unfortunately, nothing turned out as we want, the bank didn’t allow our group to record the video even with permission from the college. Moreover, the pop up and the radio were considered as a not good way for advertising in the college, but my group and me we think it was a great idea because this is marketing promotional tool. Our planed switched to be posters, chocolate (car loan “INTALIQ”) and note books (covered with Al Reem advertisement).
What we have learned:
1. We should not depend on technical promotional tools and to try our best to create our own promotional tools.
2. To find alternatives and plan B if something went wrong.
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