Yesterday I went with my group to citibank ( Al-wasel branch) for an interview with one of the managers in their marketing department. The purpose for this interview was to find out about one of their financial services which is ( Citi Travel Pass MasterCard ). We prepared questions for each section that we want to ask about, for example about their competitors, pricing, distribution,....etc. The interview started at 11:00 AM, we went there and reached the bank on time. Their securities were very strict regarding letting us enter the marketing department, and we were not allowed to take photos for the branch inside. Secretly, we took some pictures for their advertisements and their offices because it is very important to have these pictures.
The interview went smoothly without any troubles; the manager answered all of our questions about the marketing mix. We got a lot of useful information from this interview; he was using marketing terms that we were familiar with. After that, we returned to the college at 1:00 PM and we had our lunch and then we took class with Mr. Philip. At home, I tried to manage my time between doing the MIS project and the Marketing Mix project so I can finish my work before the deadline.
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